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Why an Ecommerce Website Should Be Built Around How a Business Operates, Not Just How Products Are Displayed
An ecommerce website may look simple from the customer's side, with products, prices, images and a checkout button appearing neatly on the screen. However, considerably more needs to happen behind that interface for an online business to operate smoothly. Orders have to be recorded, inventory needs to be monitored, payments processed, deliveries coordinated and customer questions addressed....
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