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Can the Umamusume Shanghai Metro Collaboration Boost Urban Tourism?
The collaboration between Umamusume: Pretty Derby and the Shanghai Metro quickly became a hot topic among anime fans, commuters, and social media users. By bringing popular characters into one of China's busiest public transportation systems, the campaign successfully blended entertainment, urban culture, and fan engagement. As anime-themed marketing continues to grow across Asia, the Umamusume...
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