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15 DeFi Marketing Strategies That Go Beyond Hype
DeFi does not have an attention problem. It has a trust problem. Every week, new protocols launch with attractive APYs, influencer promotions, token incentives, and points programs. For a few days the numbers look impressive: wallet connections climb, social engagement jumps, and TVL moves upward. Then the campaign ends, and sometimes the users disappear with it. This is one of the biggest...
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