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GEO vs SEO: Why Optimizing for AI Search Requires a Different Approach
Search is changing from a system where users browse a list of ranked links to one where AI systems can understand a question, combine information from multiple sources, and generate a direct answer. This shift makes the difference between SEO and GEO (Generative Engine Optimization) increasingly important. While traditional SEO focuses on improving a website's visibility and rankings in search...
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