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Newsjacking 101 How to Turn Breaking News into Smart Brand PR
      A breaking story can hand a brand more attention in one afternoon than a planned campaign earns in a month. It can also expose bad judgment in minutes.   That tension is the whole point of newsjacking. When done well, it helps a brand join a public conversation with speed, relevance, and taste. When done poorly, it looks opportunistic, insensitive, or simply late....
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